Director, Digital Measurement & Strategy

Company: Versant Media
Location: New York City
Posted on: February 16, 2026

Job Description:

Job Description Job Description Company Description VERSANT is a leading force in news, sports and entertainment - home to iconic and trusted brands that inspire, inform, and delight audiences. Our unique combination of content, technology and services enriches the cultural fabric, igniting passions, sparking conversations, and connecting people to what they love most. As an independent, publicly traded company, VERSANT brings together powerhouse cable networks - including USA Network, CNBC, MS NOW (formerly MSNBC), Oxygen, E!, SYFY, and Golf Channel - with dynamic digital and direct-to-consumer brands such as Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. Together, these businesses reflect our commitment to delivering exceptional experiences across every screen and service. VERSANT is an industry-changing media company fueled by innovation and an entrepreneurial spirit. With a strong foundation and a forward-looking vision, VERSANT empowers creativity, embraces change, and drives connection in an ever-evolving world. Job Description Own Versant’s enterprise-wide strategy for how user, content, and advertising data is captured, governed, and activated across our Entertainment & Sports brands. Define and author enterprise standards, including event taxonomy and identity models, and embed privacy?by?design and industry measurement standards directly into the product control plane. Partner closely with product, engineering, analytics, and business stakeholders to drive alignment and adoption. Ensure data signals are consistent, privacy?safe, and interoperable across analytics and CDP pipelines, powering deduplicated, cross?platform audience insights and monetization. Responsibilities: Own the measurement architecture. Lead the definition, iterative development, and cross?organizational adoption of a multi?year enterprise tracking and measurement architecture, including phased roadmaps, investment cases, maturity milestones, and clear success metrics spanning Versant’s Sports & Entertainment brands. Standardize how data is captured. Design and evolve the unified event taxonomy and end?to?end data collection framework, grounded in business outcomes and supported by data-layer contracts. Publish and maintain a living Solution Design Reference (SDR) as the single source of truth for technical & non-technical users, including visualized data flows into the Versant Data Platform. Make data usable for the business. Ensure tracking specifications support viewer behavior analysis, audience segmentation, cross?platform deduplication, content recommendations, ad measurement, and financial modeling, aligned with relevant industry standards where applicable. Define durable collection patterns. Select and standardize client-side, server-side, and SDK-based collection approaches, ensuring alignment with analytics and CDP platform best practices and resilience to ecosystem and privacy changes. Establish data governance for collection and usage . Define and enforce standards for consent, data minimization, retention, access, lineage, KPI definitions, data dictionaries, and clear ownership models across business units. Operationalize privacy, compliance, and data quality. Embed GDPR, CCPA, and CPRA requirements in tagging, SDKs, and downstream activation workflows; establish change?control and exception management processes for deviations from standards. Partner cross-functionally to drive adoption. Collaborate with Product, Engineering, Marketing, and Ad Sales to align data collection strategies with business goals, experimentation needs, and currency and audience measurement requirements. Ensure consistent instrumentation and identity resolution . Drive standardized implementation across web, app, and CTV platforms via CDP and event streaming pipelines; ensure robust routing to analytics, activation, and warehouse/BI. Own the operating model and implementation requirements. Stand up and manage intake, write detailed developer-ready requirements, design reviews, implementation sprints, release and QA processes, and ongoing monitoring, holding teams accountable for quality SLAs and adoption targets. Communicate clearly at all levels. Translate complex technical and privacy considerations into executive-level impact and risk narratives, while providing developer?ready specifications, clear decisions, and actionable timelines. Measure and improve data quality at scale. Implement automated tag auditing and pre-production and production data quality checks against the SDR; define and track KPIs such as event loss rate, identity match rate, consent coverage, invalid traffic filtration, and viewability verification. Lead and develop the implementation function. Manage a direct report responsible for translating standards and taxonomy into sprint?ready work, coordinating cross?team implementation and QA, while providing guidance, removing blockers, and ensuring timely, high-quality delivery. Qualifications 10 years defining and delivering enterprise data strategies for digital product organizations, including media organizations, including 5 years leading data collection and measurement programs across multiple business units. Proven track record authoring, operationalizing, and enforcing global tracking specifications and event taxonomies across web, app, and CTV platforms, including ownership of a living SDR used as the system of record by engineering and analytics teams. Deep, hands?on experience with Adobe Analytics, Google Analytics, Amplitude, Mixpanel, and CDP/event streaming platforms supporting content and product analytics. Demonstrated ability to design and reconcile clickstream and streaming telemetry, including identity, behavior, and video analytics, into normalized, privacy?safe datasets that support analytics, activation, and enterprise BI. Deep knowledge of media consumption and audience measurement across digital and linear environments, including implications for deduplicated reach, cross-platform attribution, and monetization. Exceptional executive communication and change leadership skills, with a proven ability to influence stakeholders, navigate competing priorities, and drive adoption of enterprise standards across diverse product, engineering, analytics, and commercial teams. Salary range: $135,000 - $180,000 (bonus & long-term incentive eligible) Additional Information As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to candidateaccessibility@versantmedia.com. VERSANT Media is committed to fair and equitable compensation practices. We include a good faith pay range for each position to comply with applicable state and local pay transparency laws and to promote equity across our organization. Actual compensation will be based on factors such as the candidate's skills, qualifications, experience, and location and may include additional forms of compensation and benefits such as health insurance, retirement plans, paid time off, etc. VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT. No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means.

Keywords: Versant Media, Hamden , Director, Digital Measurement & Strategy, IT / Software / Systems , New York City, Connecticut