Head of Data Science and Analytics

Company: Willis Towers Watson
Location: Fort Lee
Posted on: May 28, 2025

Job Description:

DescriptionTRANZACT is looking for a hands-on data leader who thrives at the intersection of high-impact analytics, people development, and strategic influence to help shape the future of our data science organization by bringing deep technical mastery, a passion for mentorship, and a vision for what data can do when aligned with bold business goals.Your primary role will be to embed Data Science into the center of all our marketing and business decisions through a deep understanding of data science marketing, how our business works, where to find leverage and how to build a team around driving best in class marketing outcomes. This is a leadership role that manages both ad hoc analysis needs, but is primarily focused on identifying and executing high leverage opportunities.ABOUT THE TEAMOur TRANZACT Data Science and Analytics team is a dynamic and diverse group of practitioners who collaboratively support all our product categories and cross-functional stakeholders in the finance, marketing, sales, compliance, and account teams. DSA provides value-creating solutions across the entire sales funnel: from lead scoring and bidding, conversion propensity models, persistency forecasts; as well as strategic analysis on critical areas of the business. The team is based out of Fort Lee, NJ and reports into the SVP of Marketing Strategy and Analytics.Job Responsibilities

• Help develop DSA team's project and roadmap in line with business objectives and strategic opportunities.
  • Lead and oversee a team of (5) data scientists and analysts to deliver best-in-class impactful models and analysis.
    • Day-to-day collaboration with cross-functional teams to understand evolving business needs and develop effective analytics solutions and models.
      • Execute on a model strategy roadmap to continuously improve accuracy and functionality of models and business outcomes.
        • Drive data science initiatives to improve customer engagement and operational efficiency through personalization and effective targeting.
          • Deliver on varied value-creating projects such as customer audience segmentation, propensity models, and dynamic bidding algorithms.
            • Be an SME and key producer of forecasting model development, production, and execution, in partnership with our Enterprise Data Management and Technology teams.
              • Prepare and deliver presentations summarizing key insights and conclusions, often to senior leaders.
                • Embrace and foster a curious growth and learning mindset for the entire team.
                  • Support a collaborative, team-oriented and client-focused organization that's motivated by business and technical challenges.TRANZACT is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.QualificationsRequired qualifications, capabilities, and skills:
                    • Bachelor's degree in a quantitative or related field, and 8+ years of relevant experience.
                      • Excellent hands-on SQL, Python, and Databricks skills. Data Science experience within marketing including:
                        • Attribution modeling
                        • Audience segmentation, targeting and measurement
                        • Campaign lift analysis
                        • Predictive modeling
                        • KPA forecasting and scenario planning
                        • Funnel conversion analysis
                        • Geo performance and market opportunity analysis
                        • Marketing experimentation frameworks
                          • Hybrid work schedule in Fort Lee, NJ
                            • Strong leadership skills and successful outcomes as a people manager.
                              • Intuitive business and analytical skills with the ability to collect, organize, analyze, and disseminate relevant information with attention to detail and accuracy to non-technical and senior leadership audiences.
                                • Deep experience with successful statistical modeling, machine learning and other advanced analytics methods.
                                  • Proactive, results-driven, and have a proven track record of execution.
                                    • Structured thinker with exceptional verbal and written communication skills.Preferred qualifications, capabilities, and skills:
                                      • Masters in a quantitative or related field (i.e., Data Science, Statistics, etc.).
                                        • Experience in a direct to consumer, financial service, or insurance sector(s).TRANZACT is a leading direct-to-consumer insurance services business, specializing in the distribution of Medicare Advantage, Medicare Supplement and Life & Supplemental insurance policies. Our focus is on leveraging our highly skilled team of over 3,000 professionals to deliver innovative solutions for our insurance carrier partners and provide consumers with a best-in-class experience.We work with some of America's largest insurance brands to attract, educate and connect with consumers. Our diverse team of analysts, writers, engineers, designers, business leads, data scientists and sales professionals all work together to create thoughtful, data-driven and effective marketing, technology, sales and servicing strategies. These efforts have resulted in TRANZACT earning recognition and winning awards from some of the biggest names in the industry.When you become part of TRANZACT, you join a team of passionate people who push for excellence, follow through on commitments, and love to succeed together. Our culture rests on a simple principle - "Be Real" - that means being genuine, keeping your word, and having the courage to make tough decisions. Our "Be Real" values resonate and are meaningful to us. We are entrepreneurial, fast paced and empower our people. We know how to make things happen and know that our people are always the source of our success.
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Keywords: Willis Towers Watson, Hamden , Head of Data Science and Analytics, Other , Fort Lee, Connecticut