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Principal Statistician

Company: Neustar Information Services
Location: New York, NY
Posted on: May 2, 2019

Job Description:

Principal Statistician (New York, NY)

Duties: Perform marketing analytics, including marketing/media mix modeling, predictive analytics and market

forecasting. Develop time series models to address the short-term effects of marketing and the long-term impact on

brand and competitive position. Perform practical analytics to generate actionable market insights to assist clients in

identifying better marketing decisions. Estimate market impact and efficiency, return on investment (ROI), marginal

return on investment (MROI), brand equity, profit and market share. Confirm accuracy and appropriateness of

estimates, communicate insights and respond to team-based feedback with refinements on the generated insights.

Develop, implement, document, and support scoring models and segmentation solutions. Deliver client specific

analyses including campaign effectiveness analysis, customer segmentation and profiling, retention analysis, lifetime

value analysis, and competitive market research related to input and development of decision modeling. Apply SAS and

other statistical techniques to various analytical projects, both internal and external. Leverage internal analytical and

data assets to develop new solutions for customer acquisition and retention, and refine and develop standard

databases.

Education and Experience:

Master’s degree in Statistics, Economics, Econometrics, Marketing Analytics, or related quantitative field and two (2)

years’ experience using SAS to conduct segmentation, profiling and statistical analysis for marketing analytics, or in the

alternative, a Bachelor’s degree in Statistics, Economics, Econometrics, Marketing Analytics, or related quantitative field

and five (5) years of experience as indicated above.

Special Requirements:

Also requires demonstrated expertise (DE): utilizing SAS to import and manipulate data, and develop, estimate and

build models; DE applying mathematical and statistical techniques to provide analytics, segmentation and scoring

solutions for clients; DE in marketing analytics, including marketing/media mix modeling, predictive analytics and

market forecasting; DE performing quantitative analysis, statistics, mathematical analysis, data manipulation, and

business analysis; DE applying regression techniques using panel data and time-series data; DE utilizing statistical

software including R, Python and SQL; DE interacting with client marketing, business and/or data science professionals

to gather requirements, develop analytic objectives, and project scope.

For the position listed above, interested candidates may mail resume: ATTN: HR, Job Code - QIT02, 21575 Ridgetop

Circle, Sterling, VA 20166

Keywords: Neustar Information Services, Hamden , Principal Statistician, Other , New York, NY, Connecticut


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